Validate Before You Build

Compare NELL plans: IdeaBank free industry briefs, DeepValidate from $49, Launchpad from $149, and sales-led Pro Builder. Pay per report or subscribe.

The four plans

Pay per report or subscribe. Credits, not the plan name, gate what you can run — a free-tier account that buys a top-up gets a real report from it.

• IdeaBank — free. Industry briefs covering trends, the top five pain points and who the buyers are, plus unlimited Quick Validate.
• DeepValidate — from $49. Full validation across twelve dimensions with sourced, deep-linked citations.
• Launchpad — from $149. Adds GTM strategy, the Minimum Sellable Product spec, Build It and the ICP buy-in survey.
• Pro Builder — sales-led. Unlimited validation and GTM plus the PMF, Lead Gen, Sales, MRR Execution and Execute playbooks. Scope agreed on a call.

Students

A student’s first Playbook is free, with no card. Choose Student at sign-in rather than picking a plan here. Further Playbooks are sold in small packs.