How Far Do You Need To Go?

Two questions decide your NELL plan: how far down the funnel you need to get, and how many ideas you are running. Compare IdeaBank, DeepValidate, Launchpad and Pro Builder.

How to pick a NELL plan

Two axes decide it. Depth picks the plan: evidence only, evidence plus how to launch, or playbooks plus an operator running it with you weekly. Cadence picks the billing mode: one or two ideas, a new one most months, or a steady year-round cadence.

• IdeaBank — free. Industry briefs and unlimited Quick Validate.
• DeepValidate — from $49. Full validation across twelve dimensions with sourced, deep-linked citations.
• Launchpad — from $149. Adds GTM strategy, the Minimum Sellable Product spec, Build It and the ICP buy-in survey.
• Pro Builder — sales-led. Unlimited validation and GTM, the execution playbooks, and the Deep Signals red-team passes on both the idea and the plan.

Credits, not plan names

What you can run is gated by credits rather than by the plan label, so a free-tier account that buys a top-up gets a real report from it.