For GTM operators
Turn a motion you have run into a product founders execute
You already coach founders through go-to-market. You already have the templates, the scripts and the sequence in your head. NELL turns that into a guided playbook people buy and work through — and handles the commerce so you do not have to build software to sell what you know.
What you keep
| What sold | Your share | What it means |
|---|---|---|
| Self-service playbook | 75% | Somebody buys the playbook and works through it alone. |
| Group programme or cohort | 75% | The playbook plus a recurring group call you run. |
| One-to-one consulting | 85% | Your time, booked through the marketplace. |
You set the prices. NELL takes its share only on what actually sells, with no listing fee and no minimum. Every sale shows the gross, our share and your net, so a payout can be checked rather than trusted.
How it works
- 1You bring the methodologyThe motion you have run yourself, the templates you already hand clients, and the audience you already have.
- 2We turn it into a productWeek by week, with tasks, milestones and your materials attached where they belong. You keep the methodology; NELL gets a licence to host and deliver it.
- 3You publish under your own nameYour profile, your accent, your credentials. Buyers see your brand delivering on NELL, not NELL reselling you.
- 4You send your list a linkA public page that needs no account to open. Your subscribers, your consulting customers, your newsletter.
- 5Founders execute it inside NELLThey tick tasks, download your templates and log evidence. You see how far each of them has got.
- 6You sell time on top, if you wantGroup coaching or one-to-one, priced separately and marked clearly so nobody buys the wrong thing.
- 7We handle the moneyCheckout, receipts, entitlements and refunds. Your share is calculated on every sale and paid out.
What NELL provides
- Playbook structure — weeks, tasks, milestones and progress that survives closing the tab
- Hosting and delivery for your templates, scripts, worksheets and decks
- Checkout, receipts, entitlements, refunds and payouts
- A public listing page and profile you can send your own audience to
- Buyer progress, so you can see who is stuck before they churn
- Reviews from people who actually finished, and completion records they can share
What stays yours
Your methodology. You own it. NELL receives a licence to host and deliver it, nothing more, and you can take any playbook off sale yourself at any time without asking us.
Your brand. Buyers see your name on the listing, your profile and your materials. NELL hosts it and says so; it does not put its own name on your work.
Your customers, on the tiers you deliver. On coaching and consulting you get the buyer’s contact details, because you have to schedule with them. On self-serve you see their progress but not their address — NELL introduced them, and that relationship is mediated for a defined period. It is worth reading that before you apply rather than after.
What this is not for
A course you have never run
The bar is a motion you have executed yourself, more than once, with results you can describe.
A framework assembled from other people’s posts
Originality is verified by a person before anything publishes.
A lead magnet
Buyers pay for this. A playbook that exists to route people to a sales call is not what the marketplace is for.
We are starting with five operators
Each one converted by hand, so the first playbooks are genuinely good rather than merely first. Applications open properly once those customers have finished and produced results worth pointing at.
If you have run a go-to-market motion yourself and have an audience to bring, apply anyway — that is exactly the shortlist we are reading.
Apply to publish