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Maya Ellison

Maya EllisonSample profile

Founder-led sales operator · B2B SaaS

B2B SaaS · pre-revenue to the first ten paying customers

Based
Austin, Texas
Operating
11 years
Founders advised
40+

I run the part of the company that has to work before you can hire a salesperson.

I was the first commercial hire at two seed-stage B2B companies and spent four years before that selling into mid-market logistics, which is where I learned that most founder-led sales advice is written by people who have never had to book the meeting themselves. Everything in this playbook is a thing I have actually done, in the order I actually did it, including the parts that did not work.

I work with three or four founders at a time, in the narrow window between “the product works” and “we can afford to hire for this”.

Track record

  1. First commercial hireContour — developer tooling$0 to $1.4M ARR in nineteen months, founder-led throughout
  2. Head of salesHalden — logistics SaaSBuilt outbound from zero; first twelve mid-market accounts
  3. Account executiveBrightlaneClosed the first five enterprise logos on a one-person team
  • First commercial hire at two seed-stage B2B companies
  • Built an outbound motion from zero into mid-market logistics
  • 400+ founder discovery calls reviewed and scored
  • Advises three to four founders at a time through their first ten customers

1 playbook on NELL

  • Get Your First 10 B2B Customers

    Founder-led sales, before you hire anyone

    Six weeks of founder-led selling, run as a sequence rather than advice. You will build a list you actually believe in, get the first real conversations, learn to hear a no that means something, and close the first handful yourself — so that when you do hire, you are handing over a motion that works rather than a hypothesis.

    6 weeks·From $149

Maya Ellison is a verified NELL operator. The methodology and the claims on these pages are theirs; NELL hosts and delivers the playbooks and handles the payment.